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civil liability for false advertisement

today advertisement is an important part of all businesses. using false information in these advertisements are always targeting consumers and rival traders. no doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? can they terminate the contract, or they have to ke...

Space-Time Aware Behavioral Topic Modeling for Microblog Posts

How can we automatically identify the topics of microblog posts? This question has received substantial attention in the research community and has led to the development of different topic models, which are mathematically well-founded statistical models that enable the discovery of topics in document collections. Such models can be used for topic analyses according to the interests of user gro...

Factor Modeling for Advertisement Targeting

We adapt a probabilistic latent variable model, namely GaP (Gamma-Poisson) [6], to ad targeting in the contexts of sponsored search (SS) and behaviorally targeted (BT) display advertising. We also approach the important problem of ad positional bias by formulating a one-latent-dimension GaP factorization. Learning from click-through data is intrinsically large scale, even more so for ads. We sc...

Adaptive Targeting for Online Advertisement

Large Scale Experiments Data Analysis for Estimation of Hydrodynamic Force Coefficients Part 1: Time Domain Analysis

This paper describes various time-domain methods useful for analyzing the experimental data obtained from a circular cylinder force in terms of both wave and current for estimation of the drag and inertia coefficients applicable to the Morison’s equation. An additional approach, weighted least squares method is also introduced. A set of data obtained from experiments on heavily roughened circul...